CASE STUDY

Our team was approached by branding agency NB Studio for their promotional limited edition concept on behalf of world-renowned Rum brand Kraken.

Their strong brief was centered on continuing the successful brand story of Kraken. The key element to the brief was to create a highly technical packaging ‘cut-out’ so the bottle could be seen through an antique ‘deep-diving’ helmet influenced design.

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• Highly technical ‘dive-helmet’ design
• Clever packaging cut-out
• Enhance artwork design with decoration
• Strong alignment to overall brand story

A final product specification was agreed based on artwork variations that worked with technical and practical product design let by the Tinpac team.

This included a cut-out design that maintained product strength and integrity, withoout sharp edges, that met the overall brief to emulate a ‘deep-dive’ helmet design.

The unique design and presentation required bespoke, custom tooling to be created for both the lid and body assembly.

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• Highly unique stand-out design
• Custom lid design that aligned to the brand story
• Rolled edges on the cut-out window for safety
• High levels of decoration detail to further enhance the design and ‘feel’ (embossing, debossing, gloss finishing)

High levels of brand engagement through retailers and social media

The unique design and brand story captulated the retail and online community, resulting in exceptional brand engagement.

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Successful launch their promotional limited edition offering (20,000 units)

Fully meeting the brief of this project saw positive feedback and engagement from both the client and partners, backed by initial healthy sales data.

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2nd project brief utilising Tin packaging for another limited edition offer

The success of this promotional lauch immediately led to the design and developmennt of another Tin promotional package.

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