
This unqiue product had a higher than usual sell-through-rate than other gifting options, resulting in multiple production runs.
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Following a range of NPD design ideas and drawings, along with 3D prototyping and various pre-production sampling, we were able to find a harmonious balance between function, form and snazzy design that aligned to business’ brand while being eye-catching and meeting the brief.
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Blackwater Distillery wanted to create two special edition retail offerings for the iconic Velvet Cap brand Whiskey. Including a travel retail product for airport departure lounges and an online-only retail pack. The purpose of the brief was to increase brand exposure through a low-volume promotional packaging product and support new distribution channels internationally.
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