CASE STUDY

Through an exisiting relationship with Harrods, Serious Sweet were introduced to Tinpac to develop a high-value, stand-out packaging product for their new Clotted Cream Fudge product.

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The brief was to develop a Fudge gifting offer for Harrods stores nationwide. A key design aspect was to uphold the strong brand value of Harrods, while creating a visually strong tactile and eye-catching design. Something that would have difficult to achieve in other packaging materials, such as plastic.

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• Create New Gifting
• Offer Elevate Brand & Engagement
• Ready-to-fill Product
• Stand-out, attractive design

Working with a design agency, Tinpac were provided with a unique patterned design that incorporated the Harrods brand.

Using embossed decoration, this design was used to create an incredible tactile finish to a luxury gold-colour print using custom-made tooling.

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Following on for the first production run, the Tinpac team worked with the client to further develop the product to remove the need for a center label using direct tinplate printing, that saved time and cost in their supply chain.

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• Inital design concepts, sampling and 3D prototyping
• Bespoke design & production
• Custom artwork & embossed brand pattern
• Direct-print to remove label, saving time and cost

• Higher Than Expected Sell-Through-Rates
  This unqiue product had a higher than usual sell-through-rate than other gifting options, resulting in multiple production runs.
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• Elevated Price Point
  Using luxury custom-designed tin packaging, the client achieved a higher price point for their Fudge product as a gifting option. Increasing overall product margins.
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• Reduced Time and Cost
  Removing the need for manually applied labelling, the client was able to save considerable time and cost within their packing facility.