CASE STUDY

After meeting the Tinpac team at a Trade Show in 2019, Vita Liberata wanted to explore how to elevate their Christmas gifting offer without using cardboard packaging.

The brief was to develop a new product that would strengthen this gift offering in the marketplace.

• Create New Gifting Offer
• Elevate Brand & Engagement
• Ready-to-fill Product
• Non-Cardboard Packaging

Following product sampling, NPD support and various design mockups, our design team crafted a cyclinder Tin option with a tactile slip-lid opening to house a combo-gift, including 3 tanning products within a keep-sake zip carry case.

Our team also sourced additional custom-printed gift tags that were added to the product in-house. Meaning a ready-to-fill packaging option could be delivered.

• Eye-Catching Night Sky & Aura Borealis Artwork
• Elegant Gloss Finish with Complimentary Gold Highlights
• By-Design Lid Opening Experience
• JIT Delivery to Packing Warehouse

• Higher Than Expected Sell-Through-Rates
  The final product enjoyed higher than expected demand from resellers following the initial launch. This has resulted in Vita Libarata looking at Tin packaging for further products lines.
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• Brand Engagement & Elevation
  ‍Fully meeting the brief of this project saw positive feedback and engagement from both customers and partners, backed by healthy sales data.
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• Delivered Early & On-Budget
  Final delivery was achieved ahead of schedule allowing for early launch preparations.